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New Punk vs. droog

Roll blind, a sensory adventure of the mind

Photo: Fernado of the Order.

New sensations from the point of view not
During the 3rd. Urban Cycling Congress met in Puebla, Manuel de la Torre, Paseo Blind coordinator, who told me about the project. A couple of beers at the gates and we see us at 9:30 in the morning in the Zocalo to test ride. Would led bike blindfolded, shooting without the sense of sight was something to experience. That night I went to sleep with the excitement of the next day would prove a new drug. And it was ...
Cycling
development aid of the senses of perception because the bike is put into practice the five, which does not happen in other vehicles. The two or tandem bike has become the means of providing awareness and integration therapy to people with blindness, as well as an exercise in perception and imagination to shoot blindfolded. Walking becomes blind training and recreational activities high-flying, highly recommended for people of all ages and search for new sensations. Blind
El Paseo, sensory experience on wheels, is part of a learning program launched by Bicitekas groups, Contact Braile and Move by Bike. The coordinator of the Tower and guides meet every Sunday at Diana the Huntress in the City of Mexico, from 9 to 1, to roll in six tandem on Paseo de la Reforma leading the blind to explore the city. Usually provide introduction and awareness courses.
blindfolded Cycling is a new experience, an adventure of the mind. At the end of the ride for the blind gave out some masks that we use 20 minutes before rolling. There were more ready to take a role with his eyes covered, when a gentle hand led me to the bike. Hello, "said a female voice," I'm Nancy. Put my hands on the bike as I described the pieces. Then I explained how we got on, ride and get off. Are you ready? Yes One ... two ... and ... three!

throw was like a black abyss ...

Photo: Aroon Borrás. Bicitekas.

As soon as we wave the wings of the feet began to see with your ears. As we move the brain worked differently and reconfigured world, indeed began to see with their ears and nose, synesthesia total. Do not know why from the beginning I felt we shot tilted about 45 degrees to the right, as if the street was steep and we with it. Nancy announced me around in or to this or that side, but I did not realize when we changed direction. What I felt was a soft roll and the odd angle. The trip became a journey of encouragement they gave me another "vision" of the world. My mind was moving differently, imagine a beautiful place, judging by the sounds and smells. The air was an endless carousel of stimuli, sounds and aromas, tastes, voices and conversations, children, temperature, shade, sun, birds, the world passed through me like a parade of colorful sounds and sensations.
The strange thing is that the charm is ended by lowering the bike and take off the mask. Not that he wanted to be blind, is that imagination builds better places than reality, most beautiful city. Photo: Paseo Blind.

Beyond perception, sensory how the body adapts to the absence of a sense pricked the other four, is the trust that must be implemented. If it is impossible to trust someone with your eyes open, on the ride got to do it blindly.

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The Ramones, rods and jingles
No dogma that can resist advertising. In the TV commercial of Energy Frut Bran bars what is striking is the jingle of Bop blitzkrieg. The spot does not remember clearly, but what they have to see the Ramones and the Bear Bimbo?, "Wave out the owner of bread in Mexico is set to rock with punk music?

As would the Master Fernando del Paso Palinuro The trip by the advertising agencies and other Imaginary Islands: in the background is a good idea. The creative music in the song identified the benefit of a bar enriched with guarana, energy and health. Does anyone doubt that the rock of the Ramones more energy to pump speed ? Here the song is commercial, the only thing memorable that achieves the desired connection with the brand.
Hey, but is the march of war who became a punk anthem, the institution of which he speaks-owner Seymour Stein of Sire Records, "the call to action and revolt musical lightning. All this reduced to 30 seconds jingle (The Ramones songs were 1:03). The typical expropriation rock that makes advertising. The sacking of popular culture. Art has always been a malleable idea bank for editors and designers in the agencies. The difference is that the creative artist creates and recreates, recycles, and takes shape. The advertising gets creative with their assault rifles at night any culture to communicate. The end justifies the means.

Advertising does not respect the time to grab the "sacred" to groping for a brand, product or service. Still, the puny ideas remain in the drawer because there are always untouchable issues and values \u200b\u200bthat can be a boomerang. Sometimes they commit stupidities that are supposedly daring grotesque offensive and demeaning, like the recent case of brands MAC and Rodarte, who launched a cosmetics line with the issue of femicide in Juarez, campaign suspended by the response they had even been forced to apologize. However, Dylan would say, times change: ten years ago was made images of the Mexican Revolution Casasola photo archive for an advertising campaign. Indignantly refused, who would think to use an important historical document for commercial purposes and, worse, advertising? Today these images decorate the walls of Liverpool to mark the centenary. For

punk, an art movement of the twentieth century, the rule of creative recycling that meets military order given by Johnny Ramone. It became fashionable advertising from the Sex Pistols, the dummies were created after a boutique by the late Malcolm McClaren. A jingle is not to tear their clothes as some suggest, there are worse things, and also wore the Ramones and torn clothes in the 70's. It is not the first nor will be the last rock musician in his commercials, television and movies, starting with yours, Rock & Roll Highschool , produced and directed by the master of the b-films, Roger Corman. A few years ago, for example, used I want to be sedated for a Fanta commercial in which two players from opposing teams children enter the hospital and emergency are vying for a drink. The rock has always been a fix .

blitzkrieg Bop in the commercial of the bars are more fun than the amount of outrage we hear daily. The jingle is bad, is saved because the song is a classic which have made countless instrumental versions in several languages \u200b\u200band rhythms, surf covers, indie, rockabilly, metal, children and now jingle. A curiosity for collectors Ramones to the Bones. Conversely, if someone takes the rock and punk advertising plan dogmatic solemnly and suspicion, rather to organize a boycott against the Bear Bimbo hardcore. sure at some point in life we \u200b\u200ball embrace the rock as a way of life and the punk and existential thought, but this idea that rock is untouchable already expired. It is better to enjoy the music and keep all the essential ideas and practices that are useful, as the focus on the substance to create and make things yourself to produce. As there

outrageous shopping, movies and unbridled wanton programs using the songs of Iggy Pop, the embodiment of rock, to rock key scenes. The legendary thin steel has a history of borrowed voices (is to speak) to advertising, as well as tough fights with sponsors like Pepsi, which sued him when he threw logos hanging on the stage where she appeared. Experiences gave him material to write disk Supermarket Skull Ring: I'm proud of the corporate logo / write on my box / it says That I'm ok / stock for the company / what I am I DO NOT know / I do not know who does / maybe any, Some institution / with no flesh or blood. Let's be honest

punks, what were the Sex Pistols, but 10% and 90% rock and roll advertising? * Published in Replicator.