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The Ramones, rods and jingles
No dogma that can resist advertising. In the TV commercial of Energy Frut Bran bars what is striking is the jingle of Bop blitzkrieg. The spot does not remember clearly, but what they have to see the Ramones and the Bear Bimbo?, "Wave out the owner of bread in Mexico is set to rock with punk music?

As would the Master Fernando del Paso Palinuro The trip by the advertising agencies and other Imaginary Islands: in the background is a good idea. The creative music in the song identified the benefit of a bar enriched with guarana, energy and health. Does anyone doubt that the rock of the Ramones more energy to pump speed ? Here the song is commercial, the only thing memorable that achieves the desired connection with the brand.
Hey, but is the march of war who became a punk anthem, the institution of which he speaks-owner Seymour Stein of Sire Records, "the call to action and revolt musical lightning. All this reduced to 30 seconds jingle (The Ramones songs were 1:03). The typical expropriation rock that makes advertising. The sacking of popular culture. Art has always been a malleable idea bank for editors and designers in the agencies. The difference is that the creative artist creates and recreates, recycles, and takes shape. The advertising gets creative with their assault rifles at night any culture to communicate. The end justifies the means.

Advertising does not respect the time to grab the "sacred" to groping for a brand, product or service. Still, the puny ideas remain in the drawer because there are always untouchable issues and values \u200b\u200bthat can be a boomerang. Sometimes they commit stupidities that are supposedly daring grotesque offensive and demeaning, like the recent case of brands MAC and Rodarte, who launched a cosmetics line with the issue of femicide in Juarez, campaign suspended by the response they had even been forced to apologize. However, Dylan would say, times change: ten years ago was made images of the Mexican Revolution Casasola photo archive for an advertising campaign. Indignantly refused, who would think to use an important historical document for commercial purposes and, worse, advertising? Today these images decorate the walls of Liverpool to mark the centenary. For

punk, an art movement of the twentieth century, the rule of creative recycling that meets military order given by Johnny Ramone. It became fashionable advertising from the Sex Pistols, the dummies were created after a boutique by the late Malcolm McClaren. A jingle is not to tear their clothes as some suggest, there are worse things, and also wore the Ramones and torn clothes in the 70's. It is not the first nor will be the last rock musician in his commercials, television and movies, starting with yours, Rock & Roll Highschool , produced and directed by the master of the b-films, Roger Corman. A few years ago, for example, used I want to be sedated for a Fanta commercial in which two players from opposing teams children enter the hospital and emergency are vying for a drink. The rock has always been a fix .

blitzkrieg Bop in the commercial of the bars are more fun than the amount of outrage we hear daily. The jingle is bad, is saved because the song is a classic which have made countless instrumental versions in several languages \u200b\u200band rhythms, surf covers, indie, rockabilly, metal, children and now jingle. A curiosity for collectors Ramones to the Bones. Conversely, if someone takes the rock and punk advertising plan dogmatic solemnly and suspicion, rather to organize a boycott against the Bear Bimbo hardcore. sure at some point in life we \u200b\u200ball embrace the rock as a way of life and the punk and existential thought, but this idea that rock is untouchable already expired. It is better to enjoy the music and keep all the essential ideas and practices that are useful, as the focus on the substance to create and make things yourself to produce. As there

outrageous shopping, movies and unbridled wanton programs using the songs of Iggy Pop, the embodiment of rock, to rock key scenes. The legendary thin steel has a history of borrowed voices (is to speak) to advertising, as well as tough fights with sponsors like Pepsi, which sued him when he threw logos hanging on the stage where she appeared. Experiences gave him material to write disk Supermarket Skull Ring: I'm proud of the corporate logo / write on my box / it says That I'm ok / stock for the company / what I am I DO NOT know / I do not know who does / maybe any, Some institution / with no flesh or blood. Let's be honest

punks, what were the Sex Pistols, but 10% and 90% rock and roll advertising? * Published in Replicator.